![]() ![]() ![]() Regarding Blue Ocean Strategy and the authors of the book, writes: They believed that competing in a saturated market was a bad choice. ![]() In their 2005 publication, the authors stated that companies were better off exploring new markets. Chan Kim and Renee Mauborgne introduced the strategy in their book ‘Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant.” Put simply the strategy involves getting out of a fiercely competitive, saturated market and into ‘virgin territory.’ Specifically, these new markets give a company a very high competitive advantage as well as low price/cost pressure. The strategy focuses on moving away from an existing market and seaching for new markets. Blue Ocean Strategy is a marketing theory in which a business enters a market that has little or no competition. ![]()
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